Thanksgiving is less than one week away, and according to data collected by Expion, only two percent of brand social media posts talked about Thanksgiving sales.
A social media software company, Expion analyzed data from eight major retailers between October 15, and November 15.
Here were the retailers:
- Best Buy
- Toys R Us
Here is what Expion found:
- Out of a total 494 posts, just 10 or two percent were about Thanksgiving holiday sales, which includes Black Friday and Cyber Monday.
- Five out of eight retailers posted about holiday sales.
- Target came in at number one for most Thanksgiving sales posts.
- JCPenney used Pinterest, incorporating the #BlackFriday hashtag, and had the third most successful sales post.
Will you be heading out after Thanksgiving on Black Friday, and rubbing elbows with the crazies?