Pharrell recently teamed up with eBay, and today the rapper/producer launched the world’s first 24-hour music video.
Over at 24HoursOfHappy.com, it’s racked up nearly 300,000 views so far.
The music video starts playing around your current time, and you can skip forward or backwards to switch to different scenes.
You can share your “moment” to Twitter or Facebook, and icons at the bottom allow you to comment, pause the music video, mute and go fullscreen.
It’s an interesting concept with Pharrell rocking a funky tune, and here’s what people are saying:
— Patrycja (@xwhosthatchickx) November 22, 2013
— HeartofGlass (@CmajorGlam) November 22, 2013
— Juha Hotti (@jhotti) November 21, 2013
what is this? who cares… #24hoursofhappy is making me HAPPY! pharrel groovin’
— stacey neumann (@thestacespace) November 21, 2013
— Amanda (@AmandaSolomons) November 21, 2013