Livefyre acquired Realtidbits today, a company that specializes in analytics, and also offers a real-time commenting system similar to Livefyre.
Our real-time family just got bigger! @Livefyre acquires @Realtidbits, one of the top social application providers: https://t.co/BDk7PMJiil
— Livefyre (@Livefyre) November 21, 2013
According to Livefyre Founder and CEO Jordan Kretchmer, the commenting startup is specifically interested in Realtidbit’s analytics technology.
“We’re in a pretty acquisitive place right now,” Kretchmer said. “We want to expand our product reach, and we’re actively exploring anything delivering on our premise of social everywhere.”
The five employees currently at Realtidbits will transition over to Livefyre as part of the analytics team, and setup shop at the company’s new office in San Diego.
Back in September, Livefyre acquired Storify, a service that enables you to easily, and beautifully aggregate content from multiple social networks.