In mid-February brands almost seemed repelled away from Pinterest but fast forward two months later and the number of Pinterest brand pages has jumped from 0% to 24% in a very short period of time.
The move to brand products on the site doesn’t really come as a surprise since the social network is frequented mostly by women and they are the typical decision makes in the home when it comes to shopping for goods and services.
According to Responsys Research Director Chad White:
“Pinterest links have appeared in retailers’ emails much more quickly than links to Facebook, Twitter, Google + or iPhone apps did, a sign that retailer adoption is likely to be very high.”
White tells SocialTimes that he estimates Pinterest will overtake YouTube at the 3rd largest social network promoted by major retailers before the end of May.
The move towards Pinterest makes sense as a recent survey by PriceGrabber found that 21% of respondents have purchased items they have found on Pinboards.