YouTube Videos From Brands Viewed 10x Less Than User-Generated Videos


YouTube is a major platform where many brands hope to “go viral,” and according to new research, videos from brands are viewed 10x less than user-generated videos.

Video analytics company Octoly analyzed 286 different brands, and measured the total number of views for brand and user-generated videos since the beginning of YouTube.

Here is what it found:

  • The average brand received 25 million total views while earned media (user-generated content) came in at 300 million views.
  • The average brand had 260 videos, compared to 35,000 videos from earned media.

Combing owned (brands) and earned media, here are the top eight brands on YouTube:

  • Call of Duty – 9.3 billion views
  • LEGO – 8 billion views
  • Apple – 4.2 billion views
  • Barbie – 3.6 billion views
  • BMW – 2.8 billion views
  • Coca-Cola – 1.4 billion views

YouTube sees over one billion unique visitors every month, and according to Octoly, one million people make money from the video site.


Mike Stenger

Lover of technology, Mike often makes jokes that nobody laughs at.


Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.