Facebook referral traffic grew 58.81 percent this year, and according to a new infographic, it drives 3x more social shopping sessions than the next closest social network.
RichRelevance, a company helping retailers with personalized shopping experiences, analyzed over 689 million online shopping sessions from January 1 to September 30.
Here were the findings:
- Facebook drives 3x more social shopping sessions, and 10x more orders than Polyvore.
- Facebook has the highest average conversion rate at 2.69 percent.
- Polyvore came in at 1.17 percent, Pinterest at 0.96 percent, and Twitter at 0.49 percent.
- While Facebook was number one in total sales from social shopping sessions, Polyvore had a 4x higher average value per order.
Facebook’s audience is huge, so it’s not surprising that it drives a mass audience, with somewhat lower average spend, on retailer sites. Pinterest and Polyvore attract a different shopper — in large part because of the user experience: Those sites are very visual and engaging and in many ways mimic a curated catalog experience with ensemble shopping.