Marketing Fail: A Brand’s Cheat Sheet For How Not To Use Social Media And Technology [Infographic]

brand fails

We love to report on the various brands that have utterly failed to properly use social media. Usually, these HI-lariously misguided engagement campaigns end in horrible, humiliating mockery, and since we’re products of the Internet, we love to revel in the misfortune of others.

But occasionally, we like to be helpful and informative, so if you’re a plucky startup, publication or individual with something to peddle through social media, hopefully this will satisfy that quota.

The infographic below, created by Lattice Engines, will help you learn from the mistakes of your predecessors, many of whom failed more spectacularly than you likely ever will. Still, when it comes to using videos and hashtags to effectively boost your brand, you could learn a thing or two from …

Marketing Fail infographic

Featured image: Jason A. Howie via photopin cc

Dusten Carlson
Dusten has written for web and print and currently spends his time working on his upcoming graphic novel. He is also almost 30 and still has all of his hair.


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