Pinterest has finally launched its much anticipated API, and to kick things off, major brands are ready to start taking advantage of it.
Here’s a complete list of brands involved:
- Better Homes and Garden
- Elle Magazine
- NBC News Digital’s iVillage
- Random House
- Whole Foods
The new, and Pinterest’s first API, will allow developers to more easily publish content to the social network, and embed pins on other websites.
Documentation will make its way to early partners over the next few weeks, and the API will include access to the following:
- Top Pins (most-clicked or most-repinned)
- Domain Search (results currently trending around specific keywords)
- Most Recent (Pins most recently published)
- Related Pins (Pins found to be most relevant to the user and/or what they’re browsing)
Just as the recent deal with Getty will provide more metadata to pins that use Getty images, stronger links between pins and the sites/brands from which they come will mean that they can be better tracked by Pinterest, and those brands themselves. That will mean, too, potentially more marketing spend against that.
According to a new study, the average Pinterest pin generates 78 cents in sales, which is up 25 percent from Q4 2012.