Kellogg’s Says It Will Only Feed Starving Children With A Retweet, Quickly Apologizes


Kelloggs Starving Children Tweet

The Kellogg food brand came under fire this past week after it posted a rather disturbing message to its official Kellogg’s U.K Twitter account. In the post, which has since been deleted, the company writes, “1 RT = 1 breakfast for a vulnerable child.”

Social media users on the micro-blogging service were quick to attack the company, claiming that it was preying on the hearts of social media users, while denying children free meals unless there was something in it for the company.

The tweet was part of the company’s current “Give a Child a Breakfast” campaign which is meant to help hungry children receive a free meal.

Following the now deleted Kellogg’s tweet customers were not happy:

Before the Kellogg’s tweet debacle could get to far out of hand the Twitter message was deleted and Kellogg’s quickly issued the following apology:

The apology hasn’t sat well with many users, here is a pretty good indicator of the comments that have been left since the apology was issued:

Poor English from a British division of the company? Seems like an odd and poorly executed way to issue an apology.

When will companies learn that social media users see through “retweet begging” and are always ready to openly attack such exploitative approaches.


James Kosur

James Kosur has worked in the new media space for the last 10 years, helping many publications build their audiences to millions of monthly readers. He currently serves as the Director of Business Development at Business2Community.com and the CEO of Aven Enterprises LLC.

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