The 2013 World Series kicked off October 23, and according to real-time analytics company Dachis Group, the first three games generated a total of nearly 300 million social media impressions.
Dachis Group also collected data across four major accounts for each team, and found the following starting with game one:
- Boston Red Sox had 4.94 million subscribers, while the St. Louis Cardinals had 2.01 million.
- The Red Sox posted 263 times, the Cardinals 240 times.
- Red Sox social media impressions totaled 110 million, Cardinals’ totaled 49 million.
- Out of those impressions, earned impressions were at 71.72 million for the Boston Red Sox, and 30.26 for the St. Louis Cardinals.
- The Red Sox had around three times more positive interactions than the Cardinals.
Here were the findings for games two and three:
- No real change in subscribers for either team.
- The Red Sox posted 167 times, the Cardinals 194 times.
- Red Sox social media impressions totaled 86.73 million, Cardinals’ totaled 52.84 million.
While the Boston Red Sox have a larger reach in social media, positivity around the St. Louis Cardinals has increased 261 percent.
During game three, there was a 50 percent increase in negativity around the Red Sox, which Dachis Group says was “likely driven by controversial coaching decisions and the umpires’ ruling in game 3.”
To keep better track of the 2013 World Series on social media, make sure to check out our guide.