Facebook Acquires GazeHawk, Receives Access To Eye Tracking Technology

GazeHawk Eye Tracking Software

Facebook has acquired GazeHawk, a startup that specialized in eye tracking technology

It’s believed that the purchase was a talent buy that will allow Facebook to integrate the company’s staff into new projects at the worlds largest social network.

According to rumors Facebook will leave the startups technology and patents as a separate entity.

The technology was originally developed for website optimization and allowed publishers and advertisers to analyze where users eyes move around a website. The technology worked by using standard webcams.

In a blog post the startup wrote:

“We’ll be working on projects unrelated to GazeHawk, most likely on product and backend engineering. GazeHawk’s product and technology are not part of the acquisition and will remain completely independent of Facebook.”

The GazeHawk staff begins work at Facebook next week.

James Kosur

James Kosur has worked in the new media space for the last 10 years, helping many publications build their audiences to millions of monthly readers. He currently serves as the Director of Business Development at Business2Community.com and the CEO of Aven Enterprises LLC.


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