Twitter and Starbucks have announced a new partnership that allows customers to exchange gift certificates by tweeting.
The program is called “tweet-a-coffee” and the coffee chain hopes it will capitalize on spontaneous gift giving among coffee loving, caffeine-addicted friends.
To participate in the program simply tweet @tweetacoffee and write in the handle of the recipient. eGifts will initially start with $5 denominations and can be printed out or loaded onto a Starbucks digital card.
Twitter is quickly becoming the go to platform for quick reaction ecommerce. Earlier in the year American Express began allowing customers to make purchases using a simple hashtag request.
Will you be using the “tweet-a-coffee” program to send your friends coffee via Twitter?