Yahoo Acquires LookFlow To Improve Flickr’s Photo Discovery Platform


Yahoo Acquires Lookflow To Help Flickr

Yahoo has acquired LookFlow, a company that develops image recognition technology. The two companies announced the deal on Wednesday but did not disclose terms of the deal.

On its website LookFlow posted a message which in part reads:

“We built LookFlow as an entirely new way to explore images you love — combining delightful user experiences with the latest advances in machine learning. Flickr is the largest collection of images we love. They share our passion for creating phenomenal experiences technology to help you discover those images. We couldn’t be more excited. Fret not, LookFlow fans. Keep an eye out for our product in future versions of Flickr — with many more wonderful photos and all that Flickr awesomeness! We’ll also be helping Yahoo build a new deep learning group.”

With enhanced image discovery Yahoo looks to be attempting once again to compete more closely with Instagram which has blown up to include more than 150 million worldwide users.

The LookFlow acquisition bring new Yahoo CEO Marissa Mayer close to two dozen acquisitions since she took over the company. Recent acquisitions include Stamped, Xobni and Qwiki.Do you think image discovery improvements would make Flickr a more attractive platform?


James Kosur

James Kosur has worked in the new media space for the last 10 years, helping many publications build their audiences to millions of monthly readers. He currently serves as the Director of Business Development at Business2Community.com and the CEO of Aven Enterprises LLC.

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