Businesses use several channels to increase their growth and find potential customers. This is part of a company’s marketing strategy. Thanks to the rise in modern technology, marketing has been revolutionized. Currently, there are endless strategies that can be used to market and grow your business, including social media marketing and network marketing. SMS services also play a huge role in increasing business reach and customer engagement. In this article, we’ll look at how to use SMS services correctly to expand your business reach.
SMS stands for short message service. Businesses around the globe use SMS services for marketing. This makes SMS marketing a vital tool for the growth of a business. They are used to send customers messages regarding promotions, sales, and events. It’s one of the best ways to increase your reach. However, you have to know the right way to use it so you can maximize its effectiveness.
Be Mindful of Timing
SMS marketing is really powerful. Unlike other marketing tools, it sends an instant message to the user or customer. This can be extremely good or extremely bad depending on the timing of the message. You have to use this powerful tool carefully. If you send a message at the wrong time, it’s going to do more harm than good. Make sure you send messages at the right time so the customer or user actually benefits from it rather than being disturbed by it. Some states have even put laws on SMS marketing regarding days and times when you can utilize SMS marketing.
Include Information About Your Business
SMS marketing usually involves sending messages in bulk. You can’t send messages to all potential customers one by one. For bulk messages, businesses usually use a shortcode to transmit their text. This shortcode contains your message but doesn’t depict where the message came from. You need to include your company’s information—at least the name of the company. This way the customers can actually know where the message came from. You can send a sale message and the users may never know where the sale is at unless you mention your details.
SMS is a very direct way of marketing. It offers direct and instant communication with your customer. For this purpose, you need to make sure you have their permission to send them messages. This is why creating SMS opt-ins is important. You need the customer to agree to receive messages because it’s also cost-efficient. You don’t want to send messages to people who don’t even read them or aren’t interested in your offerings. If you send these to people who don’t read them, you’ll just be wasting capital as the SMS rate in some countries is quite high.
Give Customers An Out
What if one or a few of your customers opt-in to receive SMS but would like to discontinue receiving them? If there’s no option of opting out then they’ll continue to be annoyed and it can be quite problematic for your business. This is one of the best reasons to include an opt-out procedure or link in the messages. This can give them the authority to exercise their free will and not feel controlled or overwhelmed by your text messages.
Integrate All Platforms
SMS marketing can open doors for your users to know more about your company. It’s one of the best ways to market your company. SMS marketing makes your marketing strategy more effective. This is because, in the messages, you can leave an email or a hyperlinked text that refers the user to your website. This can be incredibly useful as they’ll allow the user to view your online presence using the text message you sent them. You can leave information regarding your social media accounts or your online web page so they can have access to it. They can also email you for any queries, proving that SMS marketing can integrate all platforms.
SMS services can be amazing for a business. Whether you use it for communicating inside the business or to market your business, it’s really effective. However, you need to learn the correct way to use SMS marketing. Check that your targeted customers have consented to you sending messages. Leave an option for them to opt out of it if they want. Provide information about your company so they can know where the text message came from. You can also put information about your online presence and social media accounts to make it more effective and generate traffic.