Facebook Thriving For Retailers, Average ROI 152%


Facebook continues to be a great platform for retailers, and according to a new report from Nanigans, the average ROI is 152 percent.

Compared to a year prior, click-through rates are 3.75X higher.

Nanigans analyzed over 150 billion impressions across 100 retailers, and also found the following:

  • 57 percent of desktop ads from retailers appear in the News Feed.
  • RHS or right-hand side ads deliver a 228 percent ROI.
  • CPMs or cost per thousand impressions have increased 37 percent.
  • From Q1 to Q3 2013, 3x more retailers are tracking mobile revenues.
  • iOS has a 17.9x higher ROI than Android.
  • FBX ads in the News Feed received 29x higher click-throughs than RHS ads, but had a 15 percent lower ROI.

Despite the slightly lower ROI, according to the latest data, 50 percent of FBX ad impressions cost between 10 and 50 cents.

Mike Stenger

Lover of technology, Mike often makes jokes that nobody laughs at.


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