Facebook went on a little spending spree today, and has acquired mobile app analytics startup Onavo.
Founded in 2010, and based out of Tel Aviv, Israel, Onavo also specializes in mobile data compression.
The social network also acquired its staff of 30 employees, and will be turning its office into the first Israel Facebook office.
While Facebook did not disclose financial details of the acquisition, multiple reports value the deal between $100 and $200 million.
Back in August, CEO Mark Zuckerberg announced Internet.org, an ambitious project to bring Internet access to everyone.
According to an official statement from Onavo, that is an area its team will be focusing on:
We’ve built world-class products and a remarkably talented team which has pioneered important breakthroughs in data compression technology and mobile analytics. Today, we’re eager to take the next step and make an even bigger impact by supporting Facebook’s mission to connect the world.
As you know, Facebook and other mobile technology leaders recently launched Internet.org, formalizing Facebook’s commitment to improving access to the internet for the next 5 billion people — this is a challenge we’re also passionate about.
We’re excited to join their team, and hope to play a critical role in reaching one of Internet.org’s most significant goals – using data more efficiently, so that more people around the world can connect and share. When the transaction closes, we plan to continue running the Onavo mobile utility apps as a standalone brand. As always, we remain committed to the privacy of people who use our application and that commitment will not change.
Facebook currently has over 800 million monthly active users via mobile, and Onavo’s expertise could also bring improved speeds for those already with access.