If you visit Facebook, Twitter, Pinterest, LinkedIn, Google+, or any other social networks you will find very different ecosystems. Those systems are different because the demographics who use each service are vary greatly based on the network being used.
A new study by the Business Insider ntelligence shows that some platforms are loved by younger audiences, while others (Facebook) attract a more affluent audience.
Understanding the demographics of each network allows businesses to hyper-target the exact audiences they are attempting to attract.
Business Insider reveals that Facebook is big among the 45- to 54-year-old age bracket which has grown by 45% since year-end 2012. The study find that among the social network attracts 73% of all users with incomes above $75,000. In comparison only 17% of Twitter users have the same income level.
Here are a few more of the findings based on each major social network (you can view these results in the graph on this page):
Instagram: Sixty-eight percent of Instagram’s users are women.
Twitter has a surprisingly young user population for a large social network — 27% of 18 to 29-year-olds in the U.S. use Twitter, compared to only 16% of people in their thirties and forties.
LinkedIn is international and skews toward male users.
Google+ is the most male-oriented of the major social networks. It’s 70% male.
Pinterest is dominated by tablet users. And, according to Nielsen data, 84% of U.S. Pinterest users are women.
Tumblr is strong with teens and young adults interested in self-expression, but only 8% of U.S. Internet users with incomes above $75,000 use Tumblr.
Are you surprised by each social networks graphics or do these results match the type of posts we typically see on each network?