Facebook Users Have Money, Twitter Users Are Young [Social Study]

Social Internet Users Based on Network and Demographics

If you visit Facebook, Twitter, Pinterest, LinkedIn, Google+, or any other social networks you will find very different ecosystems. Those systems are different because the demographics who use each service are vary greatly based on the network being used.

A new study by the Business Insider ntelligence shows that some platforms are loved by younger audiences, while others (Facebook) attract a more affluent audience.

Understanding the demographics of each network allows businesses to hyper-target the exact audiences they are attempting to attract.

Business Insider reveals that Facebook is big among the 45- to 54-year-old age bracket which has grown by 45% since year-end 2012. The study find that among the social network attracts 73% of all users with incomes above $75,000. In comparison only 17% of Twitter users have the same income level.

Here are a few more of the findings based on each major social network (you can view these results in the graph on this page):

Instagram: Sixty-eight percent of Instagram’s users are women.

Twitter has a surprisingly young user population for a large social network — 27% of 18 to 29-year-olds in the U.S. use Twitter, compared to only 16% of people in their thirties and forties.

LinkedIn is international and skews toward male users.

Google+ is the most male-oriented of the major social networks. It’s 70% male.

Pinterest is dominated by tablet users. And, according to Nielsen data, 84% of U.S. Pinterest users are women.

Tumblr is strong with teens and young adults interested in self-expression, but only 8% of U.S. Internet users with incomes above $75,000 use Tumblr.

Are you surprised by each social networks graphics or do these results match the type of posts we typically see on each network?

James Kosur

James Kosur has worked in the new media space for the last 10 years, helping many publications build their audiences to millions of monthly readers. He currently serves as the Director of Business Development at Business2Community.com and the CEO of Aven Enterprises LLC.


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