Myspace may not be the undisputed king of social media it once was, but since relaunching in June, has added 12 million new users.
According to the social network, there are now 36 million users, up from 24 million users before its relaunch.
Plans of targeting a younger user base are also working out with 70 percent of users under the age of 35.
Here is what Myspace says has lead to its resurgence:
Myspace attributes much of this early success to its decision to build out its content offering, partnering with premiere outlets, artists, and brands to develop and launch multiple franchises and a full slate of programming, including CRWN Presented by Myspace (Drake, Macklemore), Live At The Log Cabin Series (Run The Jewels, The 1975), and Music Video Collaborations With Artists We Like (TV On The Radio).
In addition to original programming, Myspace has also invested in developing high-production-quality live streams, leveraging its platform to bring physical experiences to audiences everywhere. Spanning events, concerts, and traditional television programming, live streams, such as Bud Light 50/50/1, X-Games Music, and the Jimmy Kimmel Live Stream program, have been a key driver in engaging new audiences on Myspace.
While 12 million new users were added in just four months, continued growth could be a concern.
Seven million or around 58 percent of those users joined Myspace in the first two weeks after relaunch.