Netflix, Hulu, Hulu Plu, and Amazon Instant Video are the darlings of the content industry at this moment. The companies are each fighting for new customers with the help of new content, original program, and the convenience of on-demand services.
While Netflix launched its platform as a content recycler it has quickly grown to include 38% of the American video streaming market. In second place is Hulu with 18 percent of the American audience and Amazon Instant Video with a 13 percent market share.
It’s easy to see why Netflix is leading the way with such massive hits as House Of Cards, Orange Is The New Black, and Hemlock Grove, and Arrested Development, among others.
Netflix is investing hundreds of millions of dollars to create an original content platform that rivals HBO, Showtime, and other tradition cable TV subscription based companies.
According to Nielsen’s data 45 percent of Netflix streaming subscribers say they watched at least one of the company’s original programs.
So why are streaming TV show and movie providers growing so rapidly? It turns out that users LOVE binge watching entire seasons of new and favorite shows. At $7.99 per month for Netflix and Hulu and $79 per year for Amazon’s service which includes free 2-day shipping the value added by the services is immediately.
Throw in each networks ability to be streamed on not only TVs but also computers, smartphones, and tablets and it’s easy to see the added convenience and scale the companies offer to their growing customer numbers.