Facebook Page Posts Are Only ‘Live’ For Three Hours [Study]


Facebook Engagement Life Cycle

A new study conducted by a group of researchers at Edgerank Checker has found that the average life of a Facebook Page post is just three hours.

According to the group a Facebook Page post is considered “dead” when engagement on that post falls below 10% of the largest growth of engagement between hourly snapshots.

A “live” post is considered to be live when it appears in a users Facebook news feed. “Highlighted story” posts also receive more interaction.

While the three hour rule applies to Facebook Page posts Edgerank found very different results when examining the lifespan of posts from individuals’ Facebook pages in which posts are often kept “alive” for 10 hours while some others last just 15 minutes before becoming “dead.”

Data was collected from more than 500 Facebook pages and 30,000 individual posts during the month of December 2011.


James Kosur

James Kosur has worked in the new media space for the last 10 years, helping many publications build their audiences to millions of monthly readers. He currently serves as the Director of Business Development at Business2Community.com and the CEO of Aven Enterprises LLC.

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