Romanian Coca-Cola Ad Integrates Live Tweets During Broadcasting


Romanian Coca-Cola Live Tweet Campaign - TV Ad

A new Romanian Coca-Cola ad integrates live tweets as the ad appears on TV.

The ad includes a subtitle bar that allows Coca-Cola to run tweets that consumers sent with the hashtag #LetsEatTogether.

The tweets were edited by ad agency MRM Worldwide. Five to seven customer tweets made their way into the ad placement.

The campaign focuses on the fact that 60% of people don’t eat meals together, but instead sit in front of the TV.

Most of the tweets were an invitation for people to have a meal together while enjoying an ice cold Coca-Cola.

The integrated live tweets helped Coke’s Twitter followers increase by 15% as hundreds of people retweeted the TV ad spot.

Coca-Cola scored a big win when the commercial started making the rounds on local TV news programs.

Coke may end up running a similar ad in the United States since it actually had viewers engaging with the brand online.

Here’s the Romanian Coca-Cola ad with live Twitter integration:


James Kosur

James Kosur has worked in the new media space for the last 10 years, helping many publications build their audiences to millions of monthly readers. He currently serves as the Director of Business Development at Business2Community.com and the CEO of Aven Enterprises LLC.

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