A new Romanian Coca-Cola ad integrates live tweets as the ad appears on TV.
The ad includes a subtitle bar that allows Coca-Cola to run tweets that consumers sent with the hashtag #LetsEatTogether.
The tweets were edited by ad agency MRM Worldwide. Five to seven customer tweets made their way into the ad placement.
The campaign focuses on the fact that 60% of people don’t eat meals together, but instead sit in front of the TV.
Most of the tweets were an invitation for people to have a meal together while enjoying an ice cold Coca-Cola.
The integrated live tweets helped Coke’s Twitter followers increase by 15% as hundreds of people retweeted the TV ad spot.
Coca-Cola scored a big win when the commercial started making the rounds on local TV news programs.
Coke may end up running a similar ad in the United States since it actually had viewers engaging with the brand online.
Here’s the Romanian Coca-Cola ad with live Twitter integration: