Though LinkedIn is the “jobs” social network, and an invaluable tool for recruiters looking to attract potential employees, recent data shows that most employers would rather just use Facebook and Twitter to sell their brand to individuals actively seeking employment.
This is just one of the surprising finds included in the sixth annual Social Recruiting Survey from the social recruiting platform Jobvite. After surveying more than 1,600 recruiting and human resources professionals, Jobvite made a comprehensive infographic of best practices (i.e. – what just “works”) for 2013.
“It’s no longer a question of, ‘Are recruiters using social media?’ It’s a question of how,” Jobvite President and CEO Dan Finnigan said in a release.
“We’ve seen a significant jump in social media engagement over the years. In 2013, it’s a given. Companies are ready and willing to pay for the best talent, and now they’re looking for ways to optimize spend on their recruiting programs to find those people. Social recruiting provides a way to quickly and easily find those ‘under-the-radar’ candidates — people who might not be actively looking for a role, but who are a perfect fit for open positions at your company. This data speaks to the power of social recruiting, and it is exciting to think about what’s on the horizon.”
Check out the Social Recruiting in 2013 infographic below!