If you run a restaurant, retail store or even a food truck you better hope for great Yelp reviews. A new study by Merchant Warehouse has found that positive Yelp reviews are used by 90% of the platforms users to make buying decisions.
The data from the study was curated into a Column Five created infographic which showcases the positive effects of a good Yelp review.
The study found that 93% of people who research a venue on Yelp tend to make purchases at those businesses if they feature positive reviews.
Research also discovered that businesses with a positive Yelp score on average earn $8,000 more per year than their competitors.
For businesses who advertise on Yelp their social reach brings in $23,000 in additional revenue per year.
Here are the full social shopping results from the Yelp study: