Yelp Affects 93% Of Researched Purchases, Increases Revenue For Small Businesses, Study Finds


If you run a restaurant, retail store or even a food truck you better hope for great Yelp reviews. A new study by Merchant Warehouse has found that positive Yelp reviews are used by 90% of the platforms users to make buying decisions.

The data from the study was curated into a Column Five created infographic which showcases the positive effects of a good Yelp review.

The study found that 93% of people who research a venue on Yelp tend to make purchases at those businesses if they feature positive reviews.

Research also discovered that businesses with a positive Yelp score on average earn $8,000 more per year than their competitors.

For businesses who advertise on Yelp their social reach brings in $23,000 in additional revenue per year.

Here are the full social shopping results from the Yelp study:

Yelp Social Shopping Results

James Kosur

James Kosur has worked in the new media space for the last 10 years, helping many publications build their audiences to millions of monthly readers. He currently serves as the Director of Business Development at and the CEO of Aven Enterprises LLC.


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