Facebook announced a new update to its News Feed algorithm today that will help show more higher quality content.
Rolling out to all users over the next few weeks, this new algorithm takes into account over one thousand different factors.
To develop it, we first surveyed thousands of people to understand what factors make posts from Pages high quality. Some of the questions we asked included: Is this timely and relevant content? Is this content from a source you would trust? Would you share it with friends or recommend it to others? Is the content genuinely interesting to you or is it trying to game News Feed distribution (e.g., asking for people to like the content)? Would you call this a low quality post or meme? Would you complain about seeing this content in your News Feed?
According to Facebook, during testing with a small subset of users, they saw a significant increase in comments, likes and shares with higher quality posts, and users hid less stories.
Page owners continue to fight an uphill battle in the News Feed, with only 16 percent of fans seeing posts on average.
This has lead to many implementing tactics such as sharing more photos, memes and explicitly asking for likes or comments.
While Facebook says the algorithm update’s impact on Pages “should be relatively small,” it could spell trouble for those focused less on sharing great content, and more on trying to boost their numbers through gaming the system.