What exactly drives you to share content on social media? Why does so much great content go unnoticed? What’s the psychology behind how posts go viral?
It’s simple, really (it’s totally not).
It’s no secret that social media is quickly becoming crucial to how information is spread, and even how business is conducted. Relevant and valuable content can help raise brand awareness and exposure, but we’re kind of facing information overload everywhere we go, aren’t we?
So how does the content that rises to to the top get there in the first place? What determines the longevity of a post? Can content creators really tailor their wares to exploit your attention? The answers to these questions aren’t locked up in a corporate safe somewhere. We mean it very literally when we say it’s all in your head.