Dominos’ Facebook Is Broken: Accepts Compliments By Offering Apologies


Dominos Facebook page

You know something is wrong with Dominos’ Facebook page when they respond to “Hey, great pizza!” with “We are so sorry.”

Jeaneth Manzaniita Tavares ordered what appears to be a pan pizza with Canadian bacon and banana peppers on Tuesday, took a picture of it, and shared it on Dominos’ Facebook page with a highly complimentary “Best pizza ever! Keep up the good work guys.”

We could debate whether anything from Dominos constitutes “best ever,” but what’s funny here is that the franchise is apparently so used to taking sh** that they don’t know how to accept a compliment.

Their response to Tavares’ compliment? “So sorry about that!” with a link to a complaint page and a promise to make things right.

As we like to say around here, “LOL WUT?”

Obviously, this demonstrates a huge deficit of confidence in their own product, despite a recent advertising campaign aimed at turning around Dominos’ sordid reputation for squished, tasteless pizza. So why did they jump to conclusions like that? Do they really get that many complaints?

The Consumerist suggests that the Facebook page is actually run by a bot. Now, you don’t need me to tell you that a customer taking a picture (this part is important) and posting a compliment to a company page is rare.

The bot maybe programmed to count photo posts as negative and automatically offer an apology.

In the end, Dominos did return to the page with a human being to clarify. “No, we meant we were sorry it took Jeaneth so long to enjoy the best pizza ever,” they wrote. “Think of all the pizza she’s likely had that wasn’t the best ever.”

That’s the best a real person could come up with? Maybe we are doomed to robopocalypse if we’re somehow more mentally challenged than our automated overlords.

Check out a photo of Dominos’ Facebook flap above, and let us know what you think in the comments!


Dusten Carlson
Dusten has written for web and print and currently spends his time working on his upcoming graphic novel. He is also almost 30 and still has all of his hair.

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