Simply Measured, a social media analytics company founded in 2010, has launched a new Tumblr analytics service geared towards larger brands, and agencies. The company claims it’s the first ever enterprise-level solution of its kind.
Customers will now be able to closely monitor engagement, visits, reblogs, track follower growth, identify influencers and compare their performance with up-to 10 other Tumblr blogs, including their other social media profiles.
As a certified partner, Simply Measured has access to Tumblr’s firehose through social media API aggregation company Gnip, allowing it to provide rich data, and users can export that rich data by the way of Excel.
Detailed reports can also be exported as a Powerpoint presentation, potentially saving hours of work.
Tumblr analytics are not a standalone feature, and included in Simply Measured’s suite of products. Currently, you can analyze data from Twitter, Facebook, Google+, YouTube, Vine, Instagram and LinkedIn.
Simply Measured offers a 14-day free trial with plans starting at $500 per month. To learn more about Tumblr analytics for brands, you can watch the video below.