Facebook Rules Social Media Referral Traffic For Mainstream Media


Facebook Rules Social Media For News Site Traffic Referral

Social media drives billions of pageviews to major U.S. media properties through referral traffic but which platform drives the highest level of traffic?

The team at Mashable and their partner platform Statista examined which social networks drive traffic to 10 of the United States’ biggest mainstream media websites.

Statista measured traffic received through Facebook, Twitter, Reddit, StumbleUpon and other social networks.

Facebook proves to be very consistent for all 10 publications while referral traffic from the other social networks varied by publication.

Here’s the Social Media referral traffic study in graphic form:


James Kosur

James Kosur has worked in the new media space for the last 10 years, helping many publications build their audiences to millions of monthly readers. He currently serves as the Director of Business Development at Business2Community.com and the CEO of Aven Enterprises LLC.

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