LinkedIn Delivering Sponsored Updates To User Feeds

LinkedIn Sponsored Updates for User Profiles

LinkedIn is launching Sponsored Updates for user feeds. The new product looks just like a users regular content but is marked with a “Sponsored” notice.

The new Sponsored Updates are messages from advertisers that are placed along with the job change announces and shop talk that already appear on members’ homepages.

In many ways the product mirrors Facebook’s Sponsored Stories option.

Users can hit the “Like” button, leave a comment, share each post and even hide posts from view.

Here’s a first look at the LinkedIn Sponsored Posts feature:

LinkedIn Sponsored Updates

With 225 million active users LinkedIn is constantly looking for new ways in which companies can engage with users.

On the official LinkedIn blog VP of product management David Hahn writes:

“Sponsored Updatesenable these entities to build relationships by delivering their content into the homepage feed of members beyond those who are following their company. In developing Sponsored Updates, we’ve taken a measured and methodical approach to create an experience that strikes the right balance for our members and companies.”

LinkedIn Sponsored Updates have been in beta testing for the last six months. Testers have included Nissan, Adobe, and Xerox.

LinkedIn hope to open Sponsored Updates to all Company Page owners by the end of July.

Do you like the new Sponsored Updates feature?

James Kosur

James Kosur has worked in the new media space for the last 10 years, helping many publications build their audiences to millions of monthly readers. He currently serves as the Director of Business Development at and the CEO of Aven Enterprises LLC.


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