To stay ahead of the competition in this day and age it’s crucial that company’s launch social media outlets that reach all potential demographics. One such platform is Tumblr which is known for not only grabbing the attention of younger internet users but also providing hyper-focused topics. It’s with that reasons that Coca-Cola on Thursday launched the very first Coca-Cola Tumblr page.
Designed to look like the company’s iconic Coke bottle the company uses such tags as Coca Cola, Coke, happiness, inspiration and smile.
Along with those tags the site is host to various Coke-inspired musings like “cool pants and even cooler friends” a new spin on the company’s 2009 Open Happiness ad campaign.
Founded in 1886 Coke has thrived off the idea of nostalgia and with the site aimed at 11 million teen bloggers who favor Tumblr the company will have to work extra hard to make “nostalgia” fit int the retro trend many teens are currently taking part in.
Coke has promised to sprinkle exclusive content throughout the Coke Tumblr page as it develops into it’s own product of sorts.