If you run a business and you haven’t advertised on YouTube or started your own video channel you might be missing out on a gigantic audience full of ‘ready to spend’ adult viewers.
The social video platform according to MDG Advertising is now serving more 18-to-34-year-old adults than cable TV networks in the United States.
The study also notes that an increased audience for YouTube is important as digital video spending is expected to reach $8.06 billion by 2016.
MDG Advertising notes that engagement and revenue statistics for top brands continues to increase. Brands currently achieving much success from video advertising include: Nike, Red Bull, and Old Spice, among others.
Top brands on YouTube now average 884,000 YouTube views per month and spend $23,000 on average for monthly YouTube advertising.
The study also finds that 350 interactions are generated for each minute of video uploaded by the social video platforms top 1,000 brands.
Here is a better look at how YouTube has toppled cable TV providers to win over adult viewers: