Kraft Zesty Dressing Ad Offends Some, But Most Women (And Some Men) Love It [Twitter Reacts]


Kraft Zesty Man

Kraft’s Zesty Italian Dressing ad is a little too “zesty” for the conservative group One Million Moms, but most women (and even some men) seem to love the campaign.

The “let’s get zesty” ad depicts a naked man with a picnic blanket draped over his genitals, and ran as a print ad in a recent issue of People. In response, One Million Moms wrote a press release in which they called the ad “disgusting” and criticized Kraft for going “too far.”

Many women apart from One Million Moms also find the ad distasteful. On their Facebook page, user criticism ranges from calling the Kraft Zesty Dressing ad campaign “lame” to “immoral.”

(Of course, there is the occasional “Share his summer sausage with me!!!!!”)

Kraft dressing ad
Careful, Christina. Your “Desperate Housewife” is showing.

So the campaign has achieved mixed reception, which is actually a good thing for Kraft, because people are talking about them. A TODAY survey showed that 46 percent out of 80,000 voters think the ad is too racy while 54 percent think the campaign is all in good fun.

Twitter users have by-and-large focused on Kraft’s clever sexualization of men, arguing that ad campaigns have long done the same with women’s bodies.

Men seem to like the ad, too.

What do you think of Kraft’s Zesty Italian Dressing ad campaign? Offensive? Sexy? Entertaining and smart commentary on the over-sexualization of women in marketing? Sound off!


Dusten Carlson
Dusten has written for web and print and currently spends his time working on his upcoming graphic novel. He is also almost 30 and still has all of his hair.

6 Comments

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  1. It is a little distasteful but is true that women are displayed in the same way in ads all the time. Nobody ever says anything then.

  2. People just need to lighten up. Like they said, tons of ads have half naked woman and it doesn't cause this much ruckus! who cares, nothings showing!

  3. People need to lighten up a bit. Is it going too far, maybe but advertisers react to what people want in order to sell their product. Ads have women that are half naked all the time and guys love it so why shouldn't women get the same eye candy! Besides it is natural to be attracted to someone, not some dirty little secret.