The Groupon G-Pass has been redeemed by one million buyers. G-Pass allows buyers to surpass box office lines at their favorite venues.
A Groupon spokesperson said of the platforms success:
“Gaining momentum, G-Pass has already issued more than 700,000 tickets so far in 2013. It has been adopted by hundreds of merchants across the United States and Canada, spanning categories such as music, sports, arts and theater and family events.”
The spokesperson adds:
“For subscribers, this means access to presale opportunities, premium tickets and packages that enhance the experience, as well as access to some of the most sought-after events in the best venues.”
G-Pass debuted in April 2012 as part of the Groupon Live platform, a joint venture with Live Nation Entertainment.
Groupon actually launched the program in October 2011 under closed beta.
Groupon G-Pass buyers print out their pass and then take it directly to the gate at their venue of choice. Groupon processes the buyers payment and then send an email confirmation.
Have you tried out the G-Pass platform from Groupon? What do you think of the venue convenience option?