Twitter Launches #FollowMe Video Service


Twitter FollowMe campaign


Twitter FollowMe campaign

Twitter on Thursday launched #FollowMe, a new service that allows users to instantly create shareable movies depicting their social footprint — top tweets, photos and followers.

Twitter has licensed music from more than a million songs for use with the new video platform thanks to its partnership with Rumblefish.

The #FollowMe venture has been put into place so users can better express their own individual tweet style.

According to Twitter the platform is powered by Vizify, a startup in Portland that first partnered with the micro-blogging service for the Your year on Twitter project.

Vizify CEO Todd Silverstein says his company pulls in social data to create a type of “about.me on steroids.”

#FollowMe videos are HTML5 friendly which means they will play equally well on desktop PCs, smartphones, tablets, and other HTML5 supported devices.

Users who want to use Twitter’s #FollowMe platform can simply grant Vizify third-party app access to their Twitter account. Once a user finds their customized video they can add any music or pictures they choose.

Unlike the Twitter Vine platform there are no time limits with #FollowMe.

#FollowMe soft-launched on Wednesday with the help of NBA star Stephen Curry. Here’s Curry’s first Vizify-powered video:

Search Twitter for the hashtag #FollowMe to see more examples of the new Twitter video service in action.


James Kosur

James Kosur has worked in the new media space for the last 10 years, helping many publications build their audiences to millions of monthly readers. He currently serves as the Director of Business Development at Business2Community.com and the CEO of Aven Enterprises LLC.

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