Twitter users can now gain free access to the social networks tweet performance analytics platform.
Typically reserved for users of the Twitter Ads platform the newly released free feature is meant to draw in Twitter users so they will become aware of the Twitter Ads platform.
Users can now see the performance of their tweets including how many Faves they have received, how many Retweets a message has attracted, and even how many replies have been delivered. Users can also sort their tweets by “Best, Good or All” for at-a-glance ranking of tweet performance.
The platforms goal is to show users and brands their true reach on the social platform without needing to use a third-party product or using a Twitter client from an outside developer.
Twitter performance analytics users can download a CSV file for later use and they can also see how many people click on links from inside of their tweets, allowing for tracking of viral tweets.
In the past Tweet performance analytics was only provided to business customers who were using the Twitter ad platform.
By adding tweet performance analytics to all Twitter accounts the micro-blogging service will have a very real chance of attracting more ad buyers into the mix.
You can gain access to the Twitter analytics platform by visiting ads.twitter.com and then signing up with your regular Twitter credentials. You are not required to sign-up via the full Twitter ads application in order to gain access to analytics.