The NBA finals have generated more than 150 million mentions across our favorite social platforms and the team at Networked Insights has analyzed those conversations to figure out how social media mentions are being divided among various different demographics.
The following analysis focuses on three distinct areas of NBA Finals interest across social platforms:
- The Top 10 NBA players with the most socially engaged fans
- Fan breakdown: Spurs vs Heats fans by gender
- Smartphone affinities for fans of both teams
Data was collected using the Networked Insights “Social Sense” platform which is also used by Samsung, GE, MTV, and other big name brand partners.
Top 10 NBA Players on Social Media (based on stats from the last 12 months):
|LeBron James||Miami Heat||577401|
|Kobe Bryant||Los Angeles Lakers||242759|
|Chris Bosh||Miami Heat||171006|
|Manu Ginobili||San Antonio Spurs||113784|
|Dwight Howard||Los Angeles Lakers||78243|
|Roy Hibbert||Indiana Pacers||76791|
|Dwyane Wade||Miami Heat||60401|
|Tony Parker||San Antonio Spurs||34144|
|Ray Allen||Miami Heat||32868|
|Chris Paul||Los Angeles Clippers||31647|
Here are the demographics for social mentions based on male and female fans for both teams:
With various studies proving that Apple iPhone users are bigger internet users we weren’t surprised to learn that they also dominated NBA Finals mentions via social:
Take note Miami Heat players, women like you more, in the meantime the San Antonio Spurs have more fans on the Google Android platform – I’ll put a check mark for the Spurs next to “smarter” fans. Kidding aside the numbers show that even in male dominated sports the demographics for fans are not as black and white as some fans might think.