NBA Finals By The Social Numbers: Top 10 Players, Men Vs. Women, And Smartphone Affiliations


NBA Finals On Social

The NBA finals have generated more than 150 million mentions across our favorite social platforms and the team at Networked Insights has analyzed those conversations to figure out how social media mentions are being divided among various different demographics.

The following analysis focuses on three distinct areas of NBA Finals interest across social platforms:

  • The Top 10 NBA players with the most socially engaged fans
  • Fan breakdown: Spurs vs Heats fans by gender
  • Smartphone affinities for fans of both teams

Data was collected using the Networked Insights “Social Sense” platform which is also used by Samsung, GE, MTV, and other big name brand partners.

Top 10 NBA Players on Social Media (based on stats from the last 12 months):

Name Team Total Volume
LeBron James Miami Heat 577401
Kobe Bryant Los Angeles Lakers 242759
Chris Bosh Miami Heat 171006
Manu Ginobili San Antonio Spurs 113784
Dwight Howard Los Angeles Lakers 78243
Roy Hibbert Indiana Pacers 76791
Dwyane Wade Miami Heat 60401
Tony Parker San Antonio Spurs 34144
Ray Allen Miami Heat 32868
Chris Paul Los Angeles Clippers 31647

Here are the demographics for social mentions based on male and female fans for both teams:


With various studies proving that Apple iPhone users are bigger internet users we weren’t surprised to learn that they also dominated NBA Finals mentions via social:

NBA FInals on Social - Android Vs iOS


Take note Miami Heat players, women like you more, in the meantime the San Antonio Spurs have more fans on the Google Android platform – I’ll put a check mark for the Spurs next to “smarter” fans. Kidding aside the numbers show that even in male dominated sports the demographics for fans are not as black and white as some fans might think.


James Kosur

James Kosur has worked in the new media space for the last 10 years, helping many publications build their audiences to millions of monthly readers. He currently serves as the Director of Business Development at Business2Community.com and the CEO of Aven Enterprises LLC.

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