Vaccination Support Is Mostly Positive On Twitter, Study Finds


Twitter and the Vaccination Discussion

Want to share information about vaccines and vaccination related news stories? A new study suggests that Twitter is the most popular and reliable source for vaccine related information.

Researchers at the University of Texas tracked vaccination-related tweets and found vaccination based messages across 9510 posts.

The group coded the tweets for frequency of sharing , tone toward vaccinations and links to sources such as news outlets, advocacy groups, or healthcare providers. The group then determined if each tweet was based on scientifically substantiated information.

According to the study 33 percent or 2,580 tweets carried a positive tone about vaccines. 54 percent of all tweets were neutral in nature and 13 percent carried a negative tone toward vaccinations.

14 percent of tweets contained medical information and two-thirds were backed up by substantiated scientific research.

The most popular Tweets according to the study involved a potential children’s malaria vaccine, the breast cancer vaccine NeuVax E-75, a herpes vaccine for women, a human papilloma virus (HPV) vaccination for boys, a lung cancer vaccine, and a blog post that fully discredited the connection between vaccines and autism.

So who received the most positive feedback for vaccines on Twitter? News and health organizations have received a lot of support while political and advocacy groups have fared less favorable.

The researchers also note that Twitter is good about mobilizing support for vaccines by reaching out with reliable health information which is oftentimes used in educational campaigns.

Do you think Twitter is a good source for vaccination information and other medical advice?


James Kosur

James Kosur has worked in the new media space for the last 10 years, helping many publications build their audiences to millions of monthly readers. He currently serves as the Director of Business Development at Business2Community.com and the CEO of Aven Enterprises LLC.

2 Comments

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  1. It's great that information is being made available so everyone can make their own *informed* decisions. The power of social media is making the information easier to find for those that are questioning it. I am proud of the choice I made regarding my children's vaccination status and am glad that there has been research around for me to make my choice.

  2. Would have never thought Twitter as a "research" center….but then again you have to think about the millions that use it and talk about everything. It is nice to hear that there are positive tweets/websites. When you look up any vaccination, you get bombarded with negative sites. It is really hard to find positive or even neutral opinions/research/etc about vaccinations.