Google Plus Mentions Drive Way More Revenue Than Facebook [Infographic]


addshoppers infographic

A share on Google+ is worth a lot more in dollars and cents than a referral on Twitter and Facebook, according to an analysis of $5 million in online purchases performed by the social commerce platform Addshoppers.com.

Whether you own a small business or you’re simply pushing a band, you cannot ignore Google+. Play it safe sticking to Facebook and Twitter if you want, but you’re missing out on a lot of money by ignoring Google’s pet social network.

Facebook is still the biggest and arguably the most vibrant social network, and claims the highest percentage of all social revenue (about 39 percent), but an individual referral on Google+ is worth an average of $10.78 compared to Facebook’s $2.35 (Twitter is even lower).

Additionally, if you’re in electronics, Google+ is your guy. Users there are way more likely to share electronics, the research discovered.

You can check out the infographic below, which compares the share values of social networks like Tumblr, Pinterest, and others. Let us know what you think!

addshoppers infographic


Dusten Carlson
Dusten has written for web and print and currently spends his time working on his upcoming graphic novel. He is also almost 30 and still has all of his hair.

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  1. I figured that Google+ would become a bigger "deal" later and become just has bad as Facebook, but I find G+ even worse (husband's account but had to sign up for our android cell)….it never seems that can get away from Google no matter what web page you go to. It was bad enough to get asked about linking to my FB when it came to signing up for things but not Google also and Google has MORE.