A share on Google+ is worth a lot more in dollars and cents than a referral on Twitter and Facebook, according to an analysis of $5 million in online purchases performed by the social commerce platform Addshoppers.com.
Whether you own a small business or you’re simply pushing a band, you cannot ignore Google+. Play it safe sticking to Facebook and Twitter if you want, but you’re missing out on a lot of money by ignoring Google’s pet social network.
Facebook is still the biggest and arguably the most vibrant social network, and claims the highest percentage of all social revenue (about 39 percent), but an individual referral on Google+ is worth an average of $10.78 compared to Facebook’s $2.35 (Twitter is even lower).
Additionally, if you’re in electronics, Google+ is your guy. Users there are way more likely to share electronics, the research discovered.
You can check out the infographic below, which compares the share values of social networks like Tumblr, Pinterest, and others. Let us know what you think!