TV Upfront Pickups: S.H.I.E.L.D., Phil Coulson Seeing The Most Social Buzz

TV conversations

Who is leading on social media among the new shows that the major TV networks officially announced this week?

Though the Marvel Cinematic Universe spin-off Agents of S.H.I.E.L.D. is garnering a very healthy dose of buzz online (much of it concerning the not-so-deceased Agent Phil Coulson), our pals over at Networked Insights analyzed millions of social media conversations to determine the clear “winners” and “losers” of the TV upfront pickups.

Out of all the shows coming to the fall lineups of our major TV networks (CBS, ABC, etc.), you can pretty clearly tell which ones are going to be successful and which ones will likely flop (even though we’re still months away from even seeing an episode) due to social media engagement.

So which new TV shows are driving the social conversation? A few highlights:


  • Josh Holloway of Intelligence is driving 49 percent of social conversations.
  • Sarah Michelle Gellar is driving 71 percent of the social conversation, which is more than any other CBS star. Her new show The Crazy Ones will also star Robin Williams.
  • Hostages and The Millers are losing for the network right now.


  • Almost Human has the most social engagement of Fox pickups, and J.J. Abrams is driving the show’s early success … 62 percent of conversations admit he’s the reason they’ll watch the show.
  • Roughly 35 percent of the conversation is about actor Karl Urban.
  • Sleeping Hollow is getting a lot of early buzz, with 43 percent discussing the show’s unique premise, while 18 percent like that the former Fringe showrunners are involved.
  • Us and Them and Surviving Jack are the early losers for Fox.


  • Blacklist has 68 percent of the social conversation complimenting the show’s similarity to White Collar.
  • About 54 percent like the premise of Believe, while 27 percent of the conversation is again driven by J.J. Abrams.
  • The early losers for NBC are Ironside and Sean Saves the World.


  • No surprises here: Agents of S.H.I.E.L.D. has the most social media engagement of ABC’s pickups.
  • Roughly 45 percent of that conversation is about Agent Phil Coulson.
  • Super Fun Night is also getting a modest amount of attention, with 45 percent of the conversation surrounding the show’s star, Rebel Wilson.
  • Early losers for ABC include Mind Games and Back in the Game.

Networked Insights collected the above data from their mobile command unit in real time (up top, you can see CEO Dan Neely playing god with the future of TV).

You can check out more pictures of that here, but let us know what you think…

Which newly-announced TV shows have your attention? Have you been tweeting about them? Also, try not to get too attached, because:

mobile command center

Dusten Carlson
Dusten has written for web and print and currently spends his time working on his upcoming graphic novel. He is also almost 30 and still has all of his hair.


Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.