Google has surpassed traditional TV as the video sharing platform of the future, at least that’s the most recent claim from Google chairman Eric Schmidt.
Speaking at Pier 36 on Manhattan’s Lower East Side the former Google CEO says YouTube moving forward will determine how video content is created and delivered to the masses.
With more than one billion unique users now taking advantage of YouTube Schmidt might be correct in his assessment.
YouTube’s one billion users are now consuming six billion hours of video every month. YouTube is also managing to attract a growing number of young users. While Facebook, Twitter, and other social networks have lost out to Tumblr, Snapchat and other services Google has proving that an aging user base is not of much concern. As YouTube’s president of the Americas, Margo Georgiadis explains:
“If you want to win that under 40 generation, you’ve gotta be on YouTube.”
With YouTube offering premium content channels, pay-to-view options, and increased support for smartphone and tablet viewing the company does indeed appear to be poised for the future.