Social Media Use In The Arab World (Facebook Favored, LinkedIn Not So Much)


social media

A study performed by Northwestern University in Qatar provided some unique insights into the use of technology, media and social media use in the Arab world.

The comprehensive study was performed in early 2013 in an effort to better understand media in Qatar and to “provide a snapshot of media use in the Arab world.” Researchers gathered survey results from 10,000 respondents in Egypt, Tunisia, Bahrain, Qatar, Saudi Arabia, Jordan, Lebanon and the United Arab Emirates.

For the most part, the study focuses on media: whether or not Arabs watch TV and how much, whether they listen to the radio, read the paper, or use the Internet. It also asked how well they trust their sources of news and information. Most importantly, the survey shows how Arabs use social media, and whether their use of the Internet and social networking dominates everyday interaction and traditional media.

Perhaps the most thoughtful part of Northwestern’s research is found in presentation. They created a website with mini-infographics that visualize the data they collected. Here are a few highlights:

  • Arabs enjoy the freedom to express their opinions online, but most believe the Internet should be more tightly regulated.
  • Respondents in countries that recently underwent “revolution” trust media less than those in monarchies.
  • 94 percent of social media junkies use Facebook, compares to 47 percent who use Twitter and 40 percent who use Google+
  • Instagram only boasts 16 percent of Arab world users, while LinkedIn claims a paltry 6 percent.

Check out the visualized data below, and let us know what you think!

social media

social media

social media

social media

social media

social media

social media


Dusten Carlson
Dusten has written for web and print and currently spends his time working on his upcoming graphic novel. He is also almost 30 and still has all of his hair.

One Comment

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

  1. Wow, VERY interesting! Nothing too surprising, except that 50% agreed the internet should be more tightly regulated. I wonder in what way they want it to be?