Facebook Friends Worth $174.17, Study Finds Huge Benefits From FB ‘Likes’


Facebook Friend Worth

A Facebook friend is worth $174.17 according to a new study by social intelligence company Syncapse. The study specifically focused on how much money company brands earn when someone “Likes” them. The study shows a 28 percent increase in value for Facebook likes since 2010.

The study finds that Facebook fans or “friends” of a brand spend $116 per year more on a brand than non-fans. People who like a brand also spend 43 percent more in the sector they have “liked” than non-fans.

The Syncapse study has also found that fans are 18 percent more satisfied with the brands they “Like” than non-friends of the brand. Fans are also 11 percent more likely to continue using the brand.

Because 20 percent of a brands users make up 80 percent of their revenues on average that means company’s should focus on users who “Like” their products. The study advises brands to interact with their fans in order to give them a “sense of ownership.”

The study notes that fans are just as likely to share promotions and discounts as they are bad brand experiences.

The study suggests that social media spend should be focused on nurturing the social relationship with brand fans before the relationship with non-fans. While acquisition of new customers is very important, nurturing current fans may be more important.

The report notes:

“The increase in average fan value is driven by fans’ tendencies to be superconsumers. Not only do they tend to be brand users first, they spend more, engage more, advocate more and are more loyal. The significant and increasing value of a Facebook brand fan affirms past social marketing investment and mandates deeper commitment and accountability in the future.”

Do you think Facebook Fans are a more important part of the social media engagement process than non-fans?


James Kosur

James Kosur has worked in the new media space for the last 10 years, helping many publications build their audiences to millions of monthly readers. He currently serves as the Director of Business Development at Business2Community.com and the CEO of Aven Enterprises LLC.

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  1. Social media is a great and easy way for businesses to promote themselves and their products. I love being able to see when my favorite products go on sale or when there is a new release.