Twitter has realized a relative amount of video success thanks in large part to its Vine platform. Now the social network appears ready to jump head first into the video streaming game. According to a Bloomberg report the company is preparing to Integrate more videos and ads from TV networks with its micro-blogging service.
Twitter is in talks with Viacom Inc. and NBCUniversal to stream videos and then to run ads alongside those videos. According to the report Twitter would like to split ad revenue with its new video partners.
Executives at Twitter are believed to be eyeing news and entertainment content which it could highly optimize to deliver quick news to the masses.
Twitter users are no strangers to engaging audiences with news on Twitter, however most of that engagement comes from YouTube clips that are initially posted by NBC, Viacom, and other major TV networks.
The social network obviously sees a future in TV, recently acquiring Bluefin Labs, a social TV analytics firm, and then teaming with Nielsen to create a new social media metrics system for TV viewer engagement statistics.
Twitter is also busily working to turn its acquisition of We Are Hunted into the next big thing in music sharing and discovery.
Twitter has already partners with the likes of Walt Disney, ESPN, the Weather Channel, and Turner Broadcasting System Inc.
Viacom, NBCUniversal, and Twitter are all refusing to deny or confirm this newest rumor.