Small business revenue is nearly non-existent on Facebook compared to large-scale enterprise businesses and the social giant hopes to change that fact.
Two billion connections are made between Facebook users and small businesses at any given time and those connections account for 645 million pageviews and 13 million comments weekly.
With massive numbers Facebook is now attempting to help less tech savvy small business users understand its revenue generating systems. The social network is simplifying its ad tools. The social network launched a small business education program in 2011 along with help from the National Federation of Independent Business and the United States Chamber of Commerce.
On Saturday the business education program visited Dixon, Illinois where to delivered its message to small business owners while raising awareness about the power of its ad platform and the impact it can have on consumers.
Facebook understands that small business owners do not have the type of ad dollars available to large businesses. To offset the lack of major advertising dollars Facebook is implementing one-click targeting and auto-optimized A/B testing. The social network is also offering stronger user dependent statistical support.
Here are some tech savvy business statistics regarding Facebook users:
- Approximately 15 million small businesses have their own Facebook Pages
- Facebook’s Page Manager Applications is used by some 8 million businesses
- Promoted Posts have been paid for by 300,000 Pages
- 2.5 million posts have been promoted since the feature became available
Facebook advertising can be a tough nut to crack for non-tech savvy small business owners. However, with the right mix of social savvy and help from Facebook small business owners could soon be reaping the benefits associated with a user base that constitutes more than 1 billion users around the world.
Do you think small business owners can utilize Facebook’s ad platform in order to turn a social profit?