[Infographic] Why People Interact With Brands on Social Media

While many social media users hate being advertised to, it seems engagement on Facebook is a total win for companies and brands.

Perhaps the “voluntary” aspect plays in, or perhaps the friendly-feel of the medium influences engagement. GetSatisfaction put together this neat infographic about user behaviors and brand engagement on Facebook, and the stats are pretty impressive.

Among the brands you Like on Facebook, which do you interact with most? Have you noticed any social media strategies on Twitter or Facebook that are impressive?

Kim LaCapria

Kim LaCapria is a social media enthusiast, long-time Inquisitr.com writer and beauty and lifestyle industry expert. She covers a wide range of social media topics, with a particular interest in style-related apps and services. When not working, Kim can be found on Facebook and Pinterest, skating, and sneaking off to Spa Castle.


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