Facebook Profile Pic Swapping Increases By 120% During Marriage Equality Drive

Facebook Marriage Equality by the Numbers

2.7 million Facebook users swapped their profile pics on Tuesday in support of marriage equality. The number of profile pic swaps increased week-over-week by 120% thanks to the efforts of same-sex marriage supporting FB users.

The HRC began its call for action at 1 p.m. EDT on Monday with profile photos changing quickly over the next two days.

Facebook users changed their profile pics to a red background with a pink equals sign. Many users then started taking liberties with their profile photos, replacing the equals sign with pieces of bacon, sausages, butter sticks, and various other items.

Facebook developers took the time to dive into profile pic swapping numbers and they created the following chart:

Facebook Profile Pic Swapping Photos

Facebook officials then examined the demographics of those users who changed their profile pics. The study found that 30 year old users changed their profile pics at a rate of 3.5% when that number was split 2.3% for females and 2.1% for self-reported male users.

Facebook Photo Changes by Age

Facebook then examined profiles changes by county to determine which counties users most supported marriage equality. 6.2% of users in Washtenaw County, Michigan. That particular county includes the University of Michigan in Ann Arbor. Facebook’s top 25 counties for marriage equality all featured areas full of large universities include the University of North Carolina, Duke University, Indiana University, the University of Iowa, Ohio University, the University of Wisconsin, the University of Colorado and the University of Texas.

Facebook Profile Pic Swaps by County

James Kosur

James Kosur has worked in the new media space for the last 10 years, helping many publications build their audiences to millions of monthly readers. He currently serves as the Director of Business Development at Business2Community.com and the CEO of Aven Enterprises LLC.


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