Your Instagram Filter Says A Lot About You [Infographic]


Why yes, your Instagram filter says something about you. More than you know, as a matter of fact.

Instagram hosts 100 million active users who generate roughly 40 million photos each and every day. If you’re a 21st century marketing pro, you probably use user-generated content on Instagram, Facebook, and Twitter to cull invaluable insights to compliment your strategy.

For you, Instagram is a crucial aspect to your social media marketing ambitions. If you’re ignoring Instagram, you’re ignoring one of the biggest social media goldmines based on the simplest and most powerful form of storytelling used on the Internet: Photos.

So what do various Instagram filters say about their users? More than the actual photo itself, believe it or not. Some highlights from the infographic below:

  • The “normal” filter is used with 43 percent of images, and it by far the most popular filter.
  • In second place with 10 percent are “earlybird” users, whose retro styling isn’t fooling anyone.
  • Hudson, Nashville and Brannan filters are the least used at 3 percent each, and are considered to be gloomy, modest, and artsy, respectively.

Check out the infographic “What Your Instagram Filter Says About You” via Marketo and Column Five Media below:


Dusten Carlson
Dusten has written for web and print and currently spends his time working on his upcoming graphic novel. He is also almost 30 and still has all of his hair.

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