Simon Cowell is shifting gears in his search for the X-Factor, the next American Idol, or whatever he wants to call it when he gets bored. Now, he’s searching for exceptional talent of all stripes through social media, giving up-and-comers a chance to become the next big YouTube star.
YouTube and Cowell’s Syco are partnering up to launch the first-ever global talent competition to take place completely online. YouTubers will upload a video revealing their skills and talents to The You Generation channel. Any and all talents are welcome, whether it be cooking, fashion design, singing, dancing, even stand-up comedy.
The international competition will go live in 26 countries starting Wednesday, March 20. It will run for 52 weeks.
“Every submission will be judged by Syco executives and experts in the relevant field,” said YouTube in an official release. “Finalists will be chosen every two weeks with the winner being announced on the second Friday of every contest.”
Like other competition shows, the next YouTube star will receive a cash prize, but more importantly, exposure on a global platform. Winners will compete in a second round for a grand prize, which has not been announced yet.
Think you have what it takes? All you need to do is subscribe to the You Generation channel and upload your audition in the category of your choice.
Not much else about the YouTube star competition has been revealed just yet, but a demo video posted by The You Generation below shows scenes of what we might expect.
What do you think of Simon Cowell’s social talent outreach? Do you have what it takes to be the next YouTube star? Sound off below the video:
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