[Social Shopping] Norma Kamali Hosts Pop-Up Sale… on Facebook

This is a pretty interesting way to utilize an active Facebook fan base as well as reward friends with a special incentive.

Designer Norma Kamali is hosting a 48-hour pop-up shop on the social network, so those who like the designer but don’t actually “like” the designer in the Facebookian sense won’t be able to participate. Kamali’s pieces are available through Facebook alone in the sale, and are discounted very steeply in some places.

The concept of a fans-only sale that requires a “like” is compelling for many reasons, and it will be interesting to see how many more likes Kamali has tomorrow. I don’t believe I’ve seen an in-Facebook credit card processing page before this, either, and the one-page order format is very, very cool and uncluttered. Pick one of a few items, add your info and the sale is done.

Have you ever made a purchase solely due to Facebook marketing? Would you hang around and like the designer for future sales?

Kim LaCapria

Kim LaCapria is a social media enthusiast, long-time Inquisitr.com writer and beauty and lifestyle industry expert. She covers a wide range of social media topics, with a particular interest in style-related apps and services. When not working, Kim can be found on Facebook and Pinterest, skating, and sneaking off to Spa Castle.


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