Facebook Adopting The Hashtag, Will Become Part Of Graph Search


Facebook Hashtag

Facebook is going the way of Twitter, adopting the hashtag (#) as its newest form of streamlined communication for focused conversations. According to several reports the hashtag will become part of the Facebook Graph Search.

At this time it is still unclear how far Facebook will take the hashtag technology. The company is believed to be testing various ways in which it can include the hashtag while extending its use.

Twitter may have streamlined the use of the hashtag but various other networks also now use the symbol. Social networks using the hashtag already include Instagram and Pinterest, among others.

Graph Search doesn’t currently crawl every single user post but ultimately the Facebook # could lead to strong search options based on very specific conversations.

Facebook could ultimately cannibalize the hashtag technology by focusing its efforts on sponsored hashtag posts. As I reported earlier today, at least one expert has complained about Facebook’s cluttered news feed and the over-commercialization of its product.

While the hashtag could be over utilized for Facebook ads, it could also help make the network more intimate by targeting users across the network.

My wife is a mom blogger and she regularly talks to a tight-nit group of women who love the #clothdiapers hashtag. If if wasn’t for that hashtag many cloth diaper loving women who have just been more voiceless users in a network that features hundreds of millions of users.

Are you excited for the prospect of Facebook hashtags?


James Kosur

James Kosur has worked in the new media space for the last 10 years, helping many publications build their audiences to millions of monthly readers. He currently serves as the Director of Business Development at Business2Community.com and the CEO of Aven Enterprises LLC.

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  1. Great stuff, and may I suggest that anyone looking to hone in on capitalize on the shift in importance in optimizing SSO (social sharing optimization) rather than SEO – to try RiteTag. Hone in on conversations, curate content and, of course, optimize topic-tags for reach. It is a brand new social media tool, for brand monitoring, listening, topic smart-tagging, and content curation (with proper referencing of original content creators): RiteTag is a tool for finding the "rite" tags for many social networks based on your query. RT also provides stats and examples of recent updates with each tag suggested, so people can learn about the types of content that tends to go with a tag.

    Some tools do tag illustration. Also, they do the job just with Twitter; https://www.RiteTag.com already has 9 social neworks (with topic-tagging) integrated, and will expand to more than 20 – which people can search on simultaneously. RiteTag – to find the rite tags, per network (they vary per network) and learn about tags as well. Its not about SEO, but SSO: social sharing optimization: optimizing social media updates to be seen by those not following you by name, but following and searching for your tagged topics. And absolutely nothing out there does what RiteTag.com does for this, not for one network, let alone the nine that we already have integrated.